Our Story

In the heart of the lovely Paso Robles wine country lies the beautiful Pasolivo ranch. …

Blessed by a combination of temperate Coastal California weather and rich, fertile soil, we have been producing award-winning California olive oil and welcoming visitors to our orchards and olive oil tasting room for over a decade.

Situated on over 140 acres of rolling hills along the central coast, this slice of heaven was originally owned by legendary Hollywood director and producer King Vidor, who called this place Willow Creek Ranch.   Vidor directed such classics as War & Peace, Stella Dallas, Northwest Passage, and The Champ, as well as the black and white portion of The Wizard of Oz.  Vidor, himself a survivor of a legendary tornado in his native Galveston, Texas, created the classic film’s epic tornado sequence as well as directed the iconic scene in which Judy Garland sings "Somewhere Over the Rainbow."

Purchased in 2012 by the Dirk family who fell in love with the magic of this place, Pasolivo still embraces the wild beauty that brought King Vidor here.  All around the property you will find majestic, towering oaks, flocks of lively wild turkeys, and families of deer. The splendor and tranquility of the ranch are embraced by our staff, who are dedicated to providing visitors with a warm, educational experience and hospitality that is second to none.

We welcome you to our ranch and downtown locations to sample some of our fantastic California olive oil. Tour our mill, sample our world-class California olive oil and specialty foods, experience our luxurious bath and beauty products, or take part in one of our many special events. Come see for yourself this magical place and experience our dedication to a time- honored craft of producing the best-tasting California olive oil, specialty food products, and the finest bath and body products in the world. California EVOO produced at the Pasolivo ranch is packed full of taste and flavor. Olive oil from California is among the best in the world, and we insist you will fall in love with this majestic spot just like we did.